BizSugar.com › Direct Marketing › Small business owner with an event to promote? Direct mailing could still work for you!

The advent of new technology may be slowly replacing old traditional ways to market your business, but there are times when the tried and tested method of direct mail marketing can be just as effective, if not, more. Promoting an event or launching a new product can especially be difficult to market, so why not go old-school and send potential clients and business contacts invites that they can physically hold and read?