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The Importance of Lead Generation and Nurturing

Posted by LeslieTP under Direct Marketing
From http://www.lesproctordirect.com 5209 days ago
Made Hot by: Small Business Tribe on August 20, 2010 11:27 am

One of the most challenging and most commonly misunderstood components of successful business-to-business marketing is lead generation and nurturing (or 'demand generation and management').

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Comments

Written by Small Business News
5209 days ago

Very informative. Looking forward to the rest of the series.

- 0 +

Written by Entrepreneurosaurus
5209 days ago

Great outline of the sales funnel. Though this traditional model is receiving some rethinking now in the marketing and sales communities, it's good to have an explanation of the basics.

- 0 +

Written by ajayjoya
5209 days ago

Leads generation is the really needed thing for any business.

- 0 +

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