One of the most challenging and most commonly misunderstood components of successful business-to-business marketing is lead generation and nurturing (or 'demand generation and management').





Comments


Written by Small Business News
4288 days ago

Very informative. Looking forward to the rest of the series.



Written by Entrepreneurosaurus
4288 days ago

Great outline of the sales funnel. Though this traditional model is receiving some rethinking now in the marketing and sales communities, it's good to have an explanation of the basics.



Written by ajayjoya
4289 days ago

Leads generation is the really needed thing for any business.



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!