Tips on Crafting a Unique Selling Proposition

Posted by BuyerZone under Direct Marketing
From http://www.buyerzone.com 3904 days ago
Made Hot by: seobromino on February 26, 2014 7:08 pm

Direct mail is great for small businesses. It's the most reliable marketing tool small businesses have at their disposal. Make more money from your direct mail campaigns by nailing down your Unique Selling Proposition. Industry Insights' Joy Gendusa explains how to craft a USP.

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Comments

Written by johnfaust
3849 days ago

Do you have sample so i can appreciate it better?

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Written by Arshad-Amin
3898 days ago

Great post, let me augment it with a little tip on USP from my side, hope you will like it :)

USP

Unique selling proposition, in simple words

1. Giving better than others (competitors)

2. Giving what (customers) they want

How

Step 1

Research your target market in terms of what they want, prefer, like, buy when it comes to your product/service or to similar product/service. Likewise assess your competitors (SWOT) like for instance what makes your competitors offer (Product/Service) better than yours.

Step 2

Associate/alter your product/service according to those preferences/likes of your target market. Likewise alter, improve, redesign your product/service in terms of its features, attributes etc to overcome your competitors.

Step 3

Then promote your product/service through all available/feasible touch points (online, social media, mass media, outlets, PR etc) with focus on customers preferences, likes etc and competitors, that’s it, if carried out effectively you will soon be on top in terms of quality, customer likes, preferences in your niche.

Now I know research involves qualitative and quantitative techniques, those behavior studies, competitors analysis, its lots of effort, but it worth it!

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