Direct mail is great for small businesses. It's the most reliable marketing tool small businesses have at their disposal. Make more money from your direct mail campaigns by nailing down your Unique Selling Proposition. Industry Insights' Joy Gendusa explains how to craft a USP.
Tips on Crafting a Unique Selling Proposition
Posted by BuyerZone under Direct MarketingFrom http://www.buyerzone.com 3713 days ago
Made Hot by: seobromino on February 26, 2014 7:08 pm
Who Voted for this Story
Subscribe
“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
Comments
3658 days ago
3706 days ago
USP
Unique selling proposition, in simple words
1. Giving better than others (competitors)
2. Giving what (customers) they want
How
Step 1
Research your target market in terms of what they want, prefer, like, buy when it comes to your product/service or to similar product/service. Likewise assess your competitors (SWOT) like for instance what makes your competitors offer (Product/Service) better than yours.
Step 2
Associate/alter your product/service according to those preferences/likes of your target market. Likewise alter, improve, redesign your product/service in terms of its features, attributes etc to overcome your competitors.
Step 3
Then promote your product/service through all available/feasible touch points (online, social media, mass media, outlets, PR etc) with focus on customers preferences, likes etc and competitors, that’s it, if carried out effectively you will soon be on top in terms of quality, customer likes, preferences in your niche.
Now I know research involves qualitative and quantitative techniques, those behavior studies, competitors analysis, its lots of effort, but it worth it!
3706 days ago