Too many Marketing Companies practice Direct Marketing without taking the time to measure and report the results... they enjoy the results, but they don't try to figure out how they could do better.
What “Lean Marketing” Means to Me
Posted by
LeslieTP under Direct Marketing
From http://www.lesproctordirect.com 5214 days ago
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Comments
5213 days ago
You are right about measuring results. One thing about this is to be sure you understand what you are measuring and that you can take action from the results, otherwise it can be a waste of time.
Susan