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Writing copy back asswards

Posted by ScottDudley under Direct Marketing
From http://doneforyouemails.com 3745 days ago
Made Hot by: MasterMinuteman on August 13, 2014 1:04 am

It's so easy to get this wrong... When writing advertisements or emails, the first thing some copywriters think about is the product.

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Comments

Written by frankstrong
3740 days ago

That's exactly right -- people don't care about our products -- they care about themselves. The idea you express is exactly why content marketing as a concept is catching on.

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