Writing copy back asswards

Writing copy back asswards  - http://doneforyouemails.com Avatar Posted by ScottDudley under Direct Marketing
From http://doneforyouemails.com 2672 days ago
Made Hot by: MasterMinuteman on August 13, 2014 1:04 am
It's so easy to get this wrong... When writing advertisements or emails, the first thing some copywriters think about is the product.





Comments


Written by frankstrong
2666 days ago

That's exactly right -- people don't care about our products -- they care about themselves. The idea you express is exactly why content marketing as a concept is catching on.



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