BizSugar.com › Finance › Could Your Small Business Use a Kickstart?

Kickstarter.com is an innovative way to find funding for small business. The site, created to aid artists, has been pegged by emerging, expanding, and struggling small businesses as a creative way to communicate project ideas to potential investors.

The concept is easy. Small businesses create an online profile explaining their project and setting a minimum total needed to fund the project. Then, it is open to the web-surfing public to "pledge" for the project.