The traditional marketing mix framework of product, price, place (distribution) and promotion has been in existence for more than 50 years. Despite the obvious importance of the second “p”—price —small business owners have a difficult time figuring out how much to charge for what they sell.





Comments


Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!