Franchise Marketing Issues: Your Franchise Website Could Be The Problem

Posted by franpro under Franchises
From http://www.franchisebizdirectory.com 3543 days ago
Made Hot by: fusionswim on March 17, 2015 7:40 am

A few things for you to ponder.
1. You've spent a lot of money on your franchise website, right?
2. You've spent a lot of time getting it to look just right. Correct?
3. You've spent a lot of time crafting the right words…the right message. Right?
4. You may have even hired an SEO firm.
So, what’s missing? What’s not working? Find out here.

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Comments

Written by tiroberts
3536 days ago

As always. Great, substantial information.

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Written by lyceum
3539 days ago

Joel: Thanks for your reply. Do you think that the corp. will let go of the control in the future, and let the franchisee's be more independent in their content creation?

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Written by AngelBiz
3540 days ago

Great insights. Website could be one of many issues with the franchise. I believe you need to look at all aspects of the franchise operation, including product, strategy, target market, operations and so on in addition to website.

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Written by franpro
3540 days ago

Thank you so much. And, you'r correct. All needs to be looked at.

JL

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Written by lyceum
3540 days ago

Joel: How often is a website platform with support included in the franchise agreement?

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Written by franpro
3540 days ago

Great question, Martin...

usually, a local website for the franchisee is provided-but it's controlled by corp.

JL

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