Quick question. Which would you rather receive: a form letter addressed to “Dear Friend” with a generic sales pitch, or a personalized note addressing your most pressing concerns and offering tailored ideas to help? Hmmm. Tough choice, right? In that case, don’t take a one-size-fits-all approach to your content marketing—especially as you start targeting foreign markets.Here are 6 things to change.
6 Things to Switch When Targeting Content for Foreign Markets
Posted by GlobalReach under GlobalFrom http://www.contentmarketinginstitute.com 4921 days ago
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4921 days ago
businessavante
4921 days ago
4922 days ago
Great and very comprehensive post on the subject. I agree completely. As a project manager for an international company, we provide services for an international clientele: 30 countries at last count. The one-size-fits-all approach simply doesn't work. You are write about quotes, idioms, etc. sometimes they are unfamiliar and sometimes they get lost in translation.
Great article and great solutions.
Rivkah
4921 days ago