How to Avoid the Stereotype Trap in International Marketing and Communication

Posted by GlobalReach under Global
From http://www.useglobalreach.com 5097 days ago

It's easy for "harmless" stereotypes to creep into international marketing and communication — even for the most cross-culturally aware and careful business owners and marketers. These basic steps will help you look at your international communication with the proper perspective, ensuring you don't fall into a sneaky and dangerous trap that could mean lost revenue and opportunities.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by globalcopywrite
5073 days ago

Hi Ann-Christin,

Fantastic perspective. I wish I'd written this myself. Why didn't I? I'm looking forward to reading more from you.

- 0 +

Written by GlobalReach
5072 days ago

Thanks, Sarah!

- 0 +

Written by yoni67
5097 days ago

GlobalReach, First article on BizSugar? Well, it's a doozy! Thanks for a lot of great, practical and relevant tips and advice. You have provided some really great insight into issues of international marcom. Thanks, and I look forward to reading your future posts!

- 0 +

Written by GlobalReach
5097 days ago

Thanks for your encouraging words! I truly appreciate it. And thanks for providing my first BizSugar comment. This is a fantastic resource and I look forward to exploring and discovering more great info, resources, and people.

- 0 +