Marketers are asked to rely on numbers again, this time in the form of big data, and to shun their own creative instincts. This move will lead many marketers to fail, but not for the reasons MIT's Andrew McAfee thinks they will--at least not entirely.
No room for marketers' instincts in Era Of Big Data? Yes there is!
Posted by
estherschindler under Global
From http://www.fiercebigdata.com 3967 days ago
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