Why is Google's New Image Format WebP So Critical to SEO?

Posted by erikemanuelli under Global
From https://inboundjunction.com 1809 days ago
Made Hot by: centrifugePR on December 15, 2019 6:55 pm

If you run a website or blog, chances are you’ve been hearing a little about Google’s new image format, WebP.

While most developers are just starting to make a buzz about it, WebP has actually been around since 2010.

So what makes it such a big deal now?

Well, since Google has implemented their mobile-first indexing strategy, making your site as fast, smooth and mobile-friendly has become ultra-critical for SEO, even more than before – and one of the best ways to make your site feather light even with large, beautiful images is… you guessed it, WebP.