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Business leaders know that their companies need to give back through volunteering and giving, and they do. But they’re not always sure where their companies should give back.

According to Giving USA, 2015 was America’s most generous year ever, with corporate giving ($18.45 billion) increasing 3.9 percent (3.8 percent when inflation-adjusted) over 2014 giving. Meanwhile, corporate volunteer programs are becoming an ever-more mandatory employee perk, with employee volunteer participation rates with their company’s community efforts continuing to rise to 33% in 2015 from 28% in 2013, according to the 2015 Giving in Numbers survey by CECP. The same survey found that about half of companies saw building trust with consumers and other stakeholders as a goal of their societal engagement programs, which explains why 9 out of 10 top companies offer an employee matching program and 6 out of 10 top companies offer paid-release time volunteer programs.