Every customer has a breaking point when it comes to being charged for something. Often, it is not what you would’ve predicted. I’m sure Bank of America did not see the $5.00 debit card charge as their customers’ breaking point. But indeed, this little charge was the proverbial straw that broke the backs of the card holder...





Comments


Written by HeatherStone
2870 days ago

Elaine,

I think it's often the little nickle and dime things that really bug people. What's ironic is that it often seems companies are under the misconception that customers will be less upset by little fees here and there because they make the total cost look smaller. The truth is, many customers are happy for a simple stress free approach to pricing that doesn't leave them scratching their heads about what something really costs. If you feel you need to hide the real price of your services from your customers, maybe it's time to rethink the value you are offering.



Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!