BizSugar.com › Management › Creating a ‘Calgary Stampede’ Of New Clients

Starting July 8th, Calgary (where I live) turned into a complete country party town for 10 days. The Calgary Stampede is an event that's been running since 1886-and lays claim to The Greatest Outdoor Show On Earth. We get probably half a million visitors in to Calgary during the 10 day event (which is amazing since Calgary is 1 million people-we add 50% of our population in 10 days). Get this, the total take home winnings from the Stampede Rodeo is a whopping $1.6 Million-which is now the largest prize winnings of any rodeo in the world, from my understanding. You'd certainly have to pay me well to sit on a bucking bull! $1.6M would about do it ;o)

What would make people travel from all over the world to see the Stampede?

***HINT: The lessons of the Stampede can easily be adapted to your business***