BizSugar.com › Management › Crowdsourcing for Small Business and Start-Ups

Crowdsourcing is a practice through which organizations can tap into the collective intelligence and skills of their crowds – employees, customers, or the public - for product or service innovation, problem solving and performing specific tasks and achieving specific goals, leveraging online communities. Crowdsourcing is becoming widespread as companies, both large and small, non-profits and government become more familiar with the practice and how it can enhance their own internal resources and knowledge base.