BizSugar.com › Management › Demand No Longer Results in Sales

In the world of business we seem to think that with demand there comes sales then sales mean profits and profits means we are happy. This is now very wrong.


In sales you need to remember one thing and that is that when you say ‘They said that they will probably buy it from us next week’ it means nothing, zero, nada etc.
This is because you are assuming the sale, assuming that you have just in fact gotten something that is essence doesn’t exist.