Divorce Your Problem Customers? Yes! - AOL Small Business | Small business news; tips; networking

Posted by VictoriaJones under Management
From http://smallbusiness.aol.com 5464 days ago

The practice of dumping paying clients like a bad relationship may seem to go against the conventional wisdom of holding on to every customer you have, especially in the worst recession since the 1930s. But really, when is desperation the hallmark of a go

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Comments

Written by taiyo johnson
5462 days ago

Not such an unheard of idea really.

My favourite mention of dropping customers is Michael Port's "Red velvet rope" policy in his book "Book Yourself Solid"

When you work with only customers who understand and love you your work will be execellent.

When your work is excellent your excellent customers will be wow-ed and they will come back (repeat business) or refer their friends. And guess what, their friends are also likely to be excellent.

A "no-idiot-client" policy is a must. And it's fun :-)

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