Its generally used in investment banking but the world of sales needs to use it. Its called the risk vs reward equation, it helps with determining the need to spend money/time or any other measure against the risk it involves. With great management your risk vs reward can and will help with important decisions.

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!