The idea that insurance is in anyway a commodity is offensive to me. If you don't believe me, check out My Motivation. The misconception that insurance is a commodity stems from gross ignorance that all insurance policies are the same. Subsequently all that matters is the price of the insurance policy.
Insurance Policy Forms and the Gross Ignorance of the Commodity Perception
Posted by ryanhanley under ManagementFrom http://www.ryanhanley.com 4897 days ago
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