BizSugar.com › Management › Should leaders NOT be brand loyal?

Professor Michael Roberto: Should a business leader be completely loyal to his or her firm's products?
That may seem like a stupid question. You might think that it's obvious that they should be loyal. After all, if they aren't dedicated to their own products, why should customers be?
However, if leaders want to keep their thumb on the pulse of the competitive marketplace and stay in touch with key trends, they must purchase and consume competitors' products on a regular basis.