BizSugar.com › Management › The Business of Good Transforms the Charity Mindset

The Business of Good: Social Entrepreneurship and the New Bottom Line challenges the assumption that to “do good” a business can’t be profitable. As the book cleverly points out, we applaud business owners who build the trendiest app and make millions. We don’t applaud when a charity or business, trying to solve a deeply entrenched social issue, makes even a penny in profit. These assumptions, according to the book, are destroying our ability to scale the kind of help we need to conquer global social issues like poverty, access to education and access to financial services.