BizSugar.com › Management › Why Do Good Ideas Fail: Success Tips Learned from Mediocre Products

The problem with great ideas is that we fall into the trap of thinking that our idea will pave the way to success. We believe that because we know that we have the best product or service, people will find out and flock to us in droves. We put all of our attention on perfecting our idea, but we fail to take the time to actually plan and invest in the business.