The focus on driving engagement and participation online should also be applied to your face-to-face events and experiential marketing. How? With innovative event ideas and formats that encourage real world collaboration and conversation between you and your audience. Driving engagement and conversation, social business, Person-to-Person and word-of-mouse marketing into offline marketing campaigns and real world business events require a fresh look at Events.





Comments


Written by lyceum
2898 days ago

Elish: Great ideas! You are welcome to participate at the unconference, WebCoast, in Gothenburg, Sweden, on March 15-17, 2013. A new word for unconference = potluck conference ("knytkonferens" in Swedish). For more information: http://webcoast.se/en/what-is-unconference



Written by Sian Phillips
2899 days ago

I love these ideas Elish. Being someone who isn't very good at networking offline you certainly make it sound interesting enough for me to want to go if you were organising one



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Share your small business tips with the community!
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Share your small business tips with the community!