As usual, a lot of the content looks interesting. One interesting sub-theme that is present in the content preview is how connecting the various communications channels together in a more meaningful way promises better customer engagement and, ultimately, a lift in the metrics marketers care about the most.
2010 Forrester Marketing Forum, Adapt and Connect
Posted by cb711 under MarketingFrom http://lunchpail.knotice.com 5136 days ago
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