BizSugar.com › Marketing › 3 Best PPC Reporting Examples To Improve Results

Pay-per-click (PPC) advertising can be extremely powerful for small businesses because it allows you to put your product or service in front of a potential client at the exact moment they’re searching for a solution to their problem. This is the main source of Google’s revenue, which totaled $66 billion in 2014.
However, as PPC has gotten bigger and bigger, the interface has become more and more sophisticated to the point that it’s very difficult for many SMBs to interpret.
To make things simple, I’d like to show you the three best PPC reporting examples to look at and recommend that you make it a regular task to analyze these reports. You’ll cut waste, improve results, and learn how your customers think and talk about your industry.