3 questions you MUST answer before hiring a copywriter

Posted by copywritematters under Marketing
From http://www.copywritematters.com.au 4209 days ago
Made Hot by: NolanGreen on May 23, 2013 4:56 am

Deciding to hire a copywriter is a big decision. You want to get your money's worth. To do that, you need to be ready for your copywriter! Here are three questions you must be able to answer before you get a wordsmith onboard.

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Comments

Written by HeatherStone
4203 days ago

Hi Belinda,

Yes, number three is extremely important. Having worked in a business when I was on the receiving end of assignments from clients, I remember how many didn't seem to really know how to answer it. You shouldn't leave answering these kinds of questions to your copywriter. It's really not their job to be your brand detective! Answer these questions yourself. Thanks for sharing with the BizSugar community, Belinda!

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Written by lyceum
4203 days ago

How about the 4th question: Why are you in business? In order for the copywriter to write according to your natural and personal voice, you have to know your "why" as described by Simon Sinek.

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