BizSugar.com › Marketing › 3 Ways for Businesses to Take Full Advantage of Facebook | Small Business Marketing Blog from Duct Tape Marketing

Facebook continues to grow in popularity with small business to the point where it's no longer a matter of if you should be utilizing this platform as how. It's really no surprise to me that Facebook is generally deemed more useful for the small business than other social media tools, such as twitter. The Facebook platform and applications are such that a business could feasibly build their entire web presence there — particularly now that Fan pages can be viewed publicly by non Facebook users.