"Our surveys show..." "Experts recommend..." "My clients report..."
Marketing and advertising claims are a dime a dozen. But who knows what they actually mean?
4 Out of 5 Dentists Surveyed Recommend Trident…Now Wait a Second! Marketing Messages and Their Meanings
Posted by saraib820 under MarketingFrom http://saraib820.wordpress.com 5241 days ago
Made Hot by: maplesummit on July 1, 2010 3:41 pm
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5240 days ago
Great post and you have brought up important points. We had a similar campaign with Oral B toothbrushes. "More dentists use Oral B". They can make that claim based on the way they designed the study and it was by giving dentists the toothbrush.
You will find probably a similar study with Trident and they would be able to back up the claims. You will notice that they qualify it by saying "surveyed". It is all on the design and the questions asked.
I have a similar problem with social media studies that are not a represented sample size and are one off. Again in is in the design and questions asked.
Susan
5240 days ago
You are right, it's about getting a valid statistical sample and asking questions in certain ways.
These things may not be accurate, but the public, including me most of the time, seems to accept it at face value.
Thanks,
Rivkah
5240 days ago
5240 days ago
Gosh, I just got home from work and didn't expect there would be so many comments waiting! Thanks for your response. The fact is maybe the ad was legit, but as you stated, they could just be full of it! We'll probably never know. There are so mant claims out there, who really knows?
Regards,
Rivkah
5241 days ago
Alan
5240 days ago
Thanks! I believe this is the first time Yoni and I posted on the same day. Glad you enjoyed the article!
Regards,
Rivkah
5241 days ago
5240 days ago
I liken what you say to movies. Some say they are "based on an original story." Bits and pieces may be real, but then the spin-doctors get hold and play around with facts and figures until we have know idea where truth ends and fiction begins.
Regards,
Rivkah
5241 days ago
Thanks for your lovely support!
...Rivkah
5241 days ago
my boss and supervisor here at Greenpointtech, a wonderful article. Keep up the great work!
Tzippy
5241 days ago
Wonderful article!!!
Your husband,
Yoni
5241 days ago
Heidi K.