4 Out of 5 Dentists Surveyed Recommend Trident…Now Wait a Second! Marketing Messages and Their Meanings

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4 Out of 5 Dentists Surveyed Recommend Trident…Now Wait a Second! Marketing Messages and Their Meanings

Posted by saraib820 under Marketing
From http://saraib820.wordpress.com 5258 days ago
Made Hot by: maplesummit on July 1, 2010 3:41 pm

"Our surveys show..." "Experts recommend..." "My clients report..."

Marketing and advertising claims are a dime a dozen. But who knows what they actually mean?

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Comments

Written by m4bmarketing
5257 days ago

Hi Rivkah,

Great post and you have brought up important points. We had a similar campaign with Oral B toothbrushes. "More dentists use Oral B". They can make that claim based on the way they designed the study and it was by giving dentists the toothbrush.

You will find probably a similar study with Trident and they would be able to back up the claims. You will notice that they qualify it by saying "surveyed". It is all on the design and the questions asked.

I have a similar problem with social media studies that are not a represented sample size and are one off. Again in is in the design and questions asked.

Susan

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Written by saraib820
5257 days ago

Susan,

You are right, it's about getting a valid statistical sample and asking questions in certain ways.

These things may not be accurate, but the public, including me most of the time, seems to accept it at face value.

Thanks,

Rivkah

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Written by businessavante
5258 days ago

I KNEW that ad was full of it!!! Good Work!!!

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Written by saraib820
5258 days ago

Duncan,

Gosh, I just got home from work and didn't expect there would be so many comments waiting! Thanks for your response. The fact is maybe the ad was legit, but as you stated, they could just be full of it! We'll probably never know. There are so mant claims out there, who really knows?

Regards,

Rivkah

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Written by alinisrael
5258 days ago

Wonderful! Both of the Maisel's posted today. I remember the add campaign well. This is a good dissection of marketing.

Alan

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Written by saraib820
5258 days ago

Alan,

Thanks! I believe this is the first time Yoni and I posted on the same day. Glad you enjoyed the article!

Regards,

Rivkah

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Written by amabaie
5258 days ago

I've dealt with statistics many times and they almost always are bent to mean what the purveyor wants them to mean. Basically, they all meet the strictest technical definition of "fact" and "truth", but they are pretty much always more of an "opinion" and often come across more as a lie than as the truth.

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Written by saraib820
5258 days ago

David,

I liken what you say to movies. Some say they are "based on an original story." Bits and pieces may be real, but then the spin-doctors get hold and play around with facts and figures until we have know idea where truth ends and fiction begins.

Regards,

Rivkah

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Written by saraib820
5258 days ago

Heidi, Yoni and the folks at Greenpoint (Braden & Tzippy),

Thanks for your lovely support!

...Rivkah

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Written by tzippy
5258 days ago

Rivkah,

my boss and supervisor here at Greenpointtech, a wonderful article. Keep up the great work!

Tzippy

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