"Our surveys show..." "Experts recommend..." "My clients report..."

Marketing and advertising claims are a dime a dozen. But who knows what they actually mean?





Comments


Written by m4bmarketing
4471 days ago

Hi Rivkah,

Great post and you have brought up important points. We had a similar campaign with Oral B toothbrushes. "More dentists use Oral B". They can make that claim based on the way they designed the study and it was by giving dentists the toothbrush.

You will find probably a similar study with Trident and they would be able to back up the claims. You will notice that they qualify it by saying "surveyed". It is all on the design and the questions asked.

I have a similar problem with social media studies that are not a represented sample size and are one off. Again in is in the design and questions asked.

Susan



Written by saraib820
4471 days ago

Susan,

You are right, it's about getting a valid statistical sample and asking questions in certain ways.

These things may not be accurate, but the public, including me most of the time, seems to accept it at face value.

Thanks,

Rivkah



Written by businessavante
4472 days ago

I KNEW that ad was full of it!!! Good Work!!!



Written by saraib820
4472 days ago

Duncan,

Gosh, I just got home from work and didn't expect there would be so many comments waiting! Thanks for your response. The fact is maybe the ad was legit, but as you stated, they could just be full of it! We'll probably never know. There are so mant claims out there, who really knows?

Regards,

Rivkah



Written by alinisrael
4472 days ago

Wonderful! Both of the Maisel's posted today. I remember the add campaign well. This is a good dissection of marketing.

Alan



Written by saraib820
4472 days ago

Alan,

Thanks! I believe this is the first time Yoni and I posted on the same day. Glad you enjoyed the article!

Regards,

Rivkah



Written by amabaie
4472 days ago

I've dealt with statistics many times and they almost always are bent to mean what the purveyor wants them to mean. Basically, they all meet the strictest technical definition of "fact" and "truth", but they are pretty much always more of an "opinion" and often come across more as a lie than as the truth.



Written by saraib820
4472 days ago

David,

I liken what you say to movies. Some say they are "based on an original story." Bits and pieces may be real, but then the spin-doctors get hold and play around with facts and figures until we have know idea where truth ends and fiction begins.

Regards,

Rivkah



Written by saraib820
4472 days ago

Heidi, Yoni and the folks at Greenpoint (Braden & Tzippy),

Thanks for your lovely support!

...Rivkah



Written by tzippy
4472 days ago

Rivkah,

my boss and supervisor here at Greenpointtech, a wonderful article. Keep up the great work!

Tzippy



Written by yoni67
4472 days ago

To my wife and fellow BizSugar Submitter:

Wonderful article!!!

Your husband,

Yoni



Written by lovedthisarticle!
4472 days ago

Gorgeous post Rivkah!

Heidi K.



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