If you do not live in Australia you may not have seen the news that a 16 year old girl named Jessica Watson successfully sailed around the world unassisted. Apart from the feat itself which was pretty astounding, what caught my attention was the planning and execution by the team responsible for the marketing of the whole journey.
4 Powerful Marketing Lessons From a Voyage Around The World
Posted by
ruth under Marketing
From http://www.smallbusinessbrief.com 5004 days ago
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Martin...”
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