Find out why just telling a story - even a good one - may not be enough if you want to create marketing content that gets the results you really want.
4 Reasons Why Your Brand Storytelling Stinks
Posted by
copyjuice under Marketing
From http://copyjuice.com 4183 days ago
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Comments
4182 days ago
Awesome article. I agree that story telling is one of the most effective ways to sell and you must master it if you want to be able to pull in significant revenue. I've been actively working on my story telling skills and I think that I'm getting much better at it. My content is very interactive and I always entertain and sprinkle lots of humor in it so it does a great job as catching and keeping my readers attention.
As far as my story telling side goes, it could use more work and I'll be referring to your piece to help me improve. Oh, and I LOVE your brand "Copy Juice" by the way, VERY innovative ;). Thanks for sharing this with our BizSugar community. I appricate it!
Ti
4182 days ago
Humor is definitely part of good storytelling. It doesn't have to be once upon a time - what I mean is it doesn't have to be a complete/classic story. It's about using familiar storytelling elements that connect with people - such as your sense of humor!