BizSugar.com › Marketing › 4 Types of Digital Influencers and How to Connect With Them

Digital influencers have spent time and effort building a loyal following. Their audiences trust them and the products and services they use. Because they are in the trenches of what consumers want, digital influencers offer firsthand insight into the wants and needs of the audiences you want to reach. This enables you to respond with an offering that adds value to their experience — if you’re targeting the right influencers.