BizSugar.com › Marketing › 5 Elements that Prove Your Marketing Campaign Worked

Just because the client loved your most recent marketing campaign you developed doesn’t mean it was successful. Then again, is perception of success as important as success itself?

In this short piece, Consultant Alan Guinn, Managing Director of The Guinn Consultancy Group, Inc. offers anecdotal evidence which can be used to determine whether or not that great campaign you developed really did work.