5 lessons to learn from Nike’s marketing

Posted by marketingnerd under Marketing
From http://www.marketingnerd.co.uk 4295 days ago
Made Hot by: thecorneroffice on February 22, 2013 7:21 pm

How many fashion brands from the 1970’s are still considered to be cool or desirable by a young audience? Not retro, or ironically cool, just cool? This is because as soon as one generation associates itself with a brand, the following one sees them as being old and old fashioned (Levi jeans being a great example in the 1990’s).

Nike has been able to prevent this from happening, and still remains a brand that is able to closely associate itself with its target market of the young, active and fashion conscious. I wouldn’t underestimate how rare and difficult it is for a brand to achieve this.

Here are 5 lessons you can take away from Nike’s marketing…

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by marketingnerd
4286 days ago

Thanks for the comments.

I've been shopping for some new trainers this past week and I've found myself 100% focused on getting a pair of Nike with out even considering anyone else.

Their marketing has worked on me!

- 0 +

Written by BizRock
4287 days ago

Thinking out of the box and embracing new technologies was always and always will be great combination! Its simple, '' Just do it! '' :)

- 0 +

Written by Paul Profitt
4291 days ago

There is no doubt that Nike have been great at marketing their brand over the years. But back in the 70's and 80's I was always an Adidas or Puma fan.

- 0 +

Written by HeatherStone
4294 days ago

Hi Matt,

Great marketing lessons from a great brand. It’s really interesting to learn from a company that’s marketing a product which may not, in and of itself, be sexy. Let’s face it. Lots of companies make sneakers. Not everyone makes Nike’s, and I guess that says it all. Thanks for sharing with the BizSugar community.

- 0 +