BizSugar.com › Marketing › 5 Must-Haves for Your Email Newsletter

The e-newsletter. Sometimes you open it and read a couple of articles inside, other times you delete it without a second glance. More often than not, you’re choosing the latter of the two options and usually it’s for the same reasons. The subject header wasn’t engaging. You’ve read a couple of issues in the past and the content was so-so.