BizSugar.com › Marketing › 5 reasons why sponsoring local events should be on every small business marketing plan

Whilst large international or national events are often too expensive for small businesses, there are hundreds of much smaller events that I would argue are as equally, if not more, effective as a marketing channel than their larger counterparts. Whether you are simply sponsoring an event, or also attend in some capacity (e.g. stand/ stall), you can use local events to create both breadth and depth of engagement.