BizSugar.com › Marketing › 5 Ways to Hop On To the Social Enterprise Bandwagon

While I have had a great time writing about branding and small business ideas one of my earlier posts on social enterprise drew requests from people asking me if I could write some more on the topic of “social enterprise”. So as promised… Here’s some more on social enterprise and its nitty-gritty’s...

As I’ve said before taking the social enterprise route is not something for everyone. The fact remains that most of us are surrounded by issues such as garbage disposal, recycling, spiraling consumerism, hoarding, handicraft units and artisans who are struggling to survive on the one hand and the recent spurt in interest in social good, cause related marketing and CSR (Corporate Social Responsibility) on the other hand. The result…a gap in the market waiting to be explored and that is where social enterprise fits in.