BizSugar.com › Marketing › 5 Ways to Reduce Travel Marketing Costs

With these gloomy winter months and erratic British weather patterns comes prime holiday booking time! These crucial month are the travel industry’s biggest profit turners. But, are travel companies really making the most of their marketing budgets? Thomas Cook, one of Europe’s leading travel companies recently described its margin figures of 4.2% as ‘industry leading’, proving quiet simply that the answer is NO.
Read this free whitepaper outlining five key ways in which travel companies and airlines can use digital publishing to slash costs and enhance business performance.