BizSugar.com › Marketing › 6 Easy Steps for Transcribing Focus Group Discussions

Focus group discussions bring together people to converse about a specific topic. It is an efficient form of qualitative research that can enable your customers to clarify how they feel about something. In a group environment, your clients can discuss ideas with other persons with similar interests and form viewpoints. The questions asked generally pertain to the participants' perceptions, attitudes, beliefs, and opinions.