BizSugar.com › Marketing › 6 Truths About The Donor Psyche & How They Inform Nonprofit Marketing - Sumac

Peter Singer, arguably the most famous and influential modern philosopher, delves into to the human psyche to determine what’s holding people back from giving at their full potential. He cites 6 reasons, which give way to 6 very clear things you can do to inspire giving in your next campaign.