BizSugar.com › Marketing › 6 Ways Content Marketing Can Help You Survive the Recession

The knee-jerk reaction for most companies when faced with the recession is to reduce their marketing efforts. However, decades of research show that those who maintain or increase their marketing will blow past their peers once the recession is over.
If you accept this reality, you still may be faced with a shortage of spare cash to invest in marketing—particularly in traditional advertising. What to do? You can and should focus on a content marketing strategy that will require a whole lot of thought and effort, but will not require a lot of money.