If you are in the fortunate position to have even a handful of brand fans be proud, and be careful. Never take this special group for granted. Ever. A brand fan will refer new customers to you, defend you against public criticism, keep buying from you and leave positive reviews online and offline for others people to read. How’s that for a slice of fried gold.
Keeping your brand fans happy should be right of the top of your thoughts, and ideally a specified aspect of your marketing plan with clear actions and goals. I would argue they will refer more new business to you than any advertising campaign you put together. So put in as much time and investment in cultivating them as you would planning a promotion.
Here are some specific ideas on how to keep, and even expand, your brand fan base
7 ideas to treat your brand fans like a slice of fried goldPosted by marketingnerd under Marketing
From http://www.marketingnerd.co.uk 3651 days ago
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