BizSugar.com › Marketing › Five Reasons Not to Model Your Business Blog on NYTimes.com

A lot of the small business owners and marketing executives I've spoken with since I started at HubSpot are learning similar lessons. They know that creating content is the best way to do search engine optimization -- to attract inbound links to their site and to improve their positions in organic (free) search engine results -- but they're not sure what kind of content to create. It needs to be different from traditional marketing content (advertising), but it still serves a marketing purpose, so it can't simply be traditional content like you'd find on NYTimes.com.