BizSugar.com › Marketing › Implement Lasting Plans to Align Marketing and Sales Today

With economic times the way they are today, it is more important than ever that Marketing and Sales teams be aligned. Together you must decide and figure out what activities make the most impact to the top line of the business. Focus on all types of initiatives
1. To retain, cross-sell and up sell current customers
2. New customer acquisition programs
3. Channel partner marketing opportunities