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Search engine optimization (SEO) relies heavily on market intelligence the availability of information in order to gauge valid assessments for strategic implementation. Market intelligence and SEO are interdependent in this fashion. Take keyword research for example, if the tools you are using are common off the shelf or generic (like Wordtracker, Trellian, Wordze, etc.), the depth and scope of the information available for which keywords to optimize will always fall short compared to a superior method for extracting proven keywords with relevant continuity to your business.