Here's one: if you're going into business for yourself, consider marketing to the people who will give you money, not the people doing the same thing as you. Once you've decided that you're going to make a business out of your ability to blog and tweet and navigate LinkedIn, let's be clear: your customer isn't me. Your customer is someone who doesn't know how to blog and tweet and navigate LinkedIn. Your customer is possibly a marketer, or a small business person, or a non-profit. But hint: it's not another social media type.
Marketing Consideration for Social Media Types
Posted by mona19 under MarketingFrom http://www.chrisbrogan.com 5621 days ago
Made Hot by: on December 15, 2008 4:52 pm
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
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